Terms of service
Last updated: 1 September 2026
Welcome to Lust & Bloom.
These Terms of Service apply to your use of the Lust & Bloom website and to products purchased from us.
Lust & Bloom is operated by Heimatgruppe Ltd, whose registered/business address is Engine Rooms, Chepstow, NP16 5PB, United Kingdom.
By placing an order with us, you agree to these terms. Please read them carefully before making a purchase.
Nothing in these terms affects your statutory rights as a consumer.
1. About Lust & Bloom
Lust & Bloom is an adult intimate wellness brand operated by Heimatgruppe Ltd.
For order, product and customer-service enquiries, please contact:
For privacy-related enquiries, please contact:
2. Adults Only
Lust & Bloom products are intended for adults.
You must be 18 years of age or older to purchase products from our website.
By placing an order with Lust & Bloom, you confirm that you are at least 18 years old.
We reserve the right to refuse or cancel an order where we reasonably believe that the purchaser does not meet this requirement.
3. Our Products
We take reasonable care to ensure that our products are described and displayed accurately.
Product images are provided for illustration and presentation purposes. Colours and appearance may vary slightly depending on your device, screen settings and normal manufacturing variations.
Product dimensions, weights and other measurements are approximate unless we specifically state otherwise.
Packaging may occasionally differ from images displayed on our website.
Nothing in this section affects your rights where a product is faulty, not as described or otherwise fails to conform to your statutory rights.
4. Product Safety & Care
Please read all instructions and safety information supplied with your Lust & Bloom product before use.
Products should only be used for their intended purpose and in accordance with the instructions provided.
Individual products may have different:
- Materials
- Waterproof or water-resistant ratings
- Charging requirements
- Cleaning requirements
- Lubricant compatibility
- Intended uses
The instructions supplied with your individual product take priority over general information provided elsewhere on our website.
Please stop using a product if it becomes damaged, develops a fault or behaves unexpectedly.
Further information can be found in our Product Care & Safety guidance.
5. Placing an Order
You can select products, add them to your shopping bag and proceed through our checkout.
Before submitting your order, you'll have an opportunity to review your order and correct any errors.
Please check your products, delivery address and contact information carefully.
When you submit your order, you're making an offer to purchase the products in your order.
We'll send you an email confirming that we've received your order.
Our acceptance of your order takes place when we confirm that your order has been accepted or dispatched.
At that point, a contract is formed between you and Heimatgruppe Ltd.
6. If We Can't Accept Your Order
Occasionally, we may be unable to accept an order.
This may happen because:
- A product is unavailable
- We can't authorise your payment
- We've identified an error in the price or product description
- We're unable to deliver to your location
- A purchase limit applies
- We reasonably suspect fraudulent activity or misuse
- We're otherwise unable to fulfil the order for a legitimate reason
If we've already taken payment for an order that we can't accept, we'll refund the relevant amount.
7. Prices & VAT
Prices displayed on the Lust & Bloom website are in pounds sterling (£) unless otherwise stated.
Heimatgruppe Ltd is not currently registered for VAT and therefore VAT is not charged on our sales.
The price shown for a product is the price payable for that product, excluding any separately stated delivery charges or other applicable charges.
Delivery charges and any other applicable costs will be clearly displayed before you place your order.
We take reasonable care to ensure that prices displayed on our website are correct.
If we discover an obvious pricing error, we may contact you before accepting or fulfilling your order.
We won't require you to purchase a product at a price that was clearly displayed in error.
If our VAT registration status changes in the future, we may update our prices and these Terms of Service accordingly. Any changes will not retrospectively alter the price of an order that has already been accepted.
8. Payment
We accept the payment methods displayed during checkout.
Payment must be authorised before your order can be processed.
Payments may be processed by third-party payment providers, including services made available through Shopify.
Information about how personal information is handled can be found in our Privacy Policy.
9. Promotions, Offers & Discount Codes
From time to time, Lust & Bloom may offer discount codes, promotional prices, competitions, bundles or other special offers.
Unless we state otherwise:
- Promotional codes can't be exchanged for cash
- Only one promotional code may be used per order
- Promotions may have an expiry date
- Minimum-spend requirements may apply
- Particular products may be excluded
- Promotions may be restricted to particular customers, territories or products
Specific conditions will be provided where appropriate.
We may refuse or cancel the use of a promotion where we reasonably believe it has been obtained, distributed or used fraudulently or contrary to its stated conditions.
Purchasing a discounted product does not affect your statutory consumer rights.
10. Delivery
Available delivery options, costs and estimated delivery times will be displayed during checkout.
We'll deliver your order to the address you provide.
Please ensure your delivery information is accurate before placing your order.
Delivery dates and times are estimates unless we've expressly agreed otherwise.
Further information is available in our Delivery Policy.
11. Discreet Packaging
Your privacy matters to us.
Lust & Bloom orders are sent in plain, discreet outer packaging designed not to reveal the nature of the products inside.
Further information can be found in our Delivery Policy.
12. Changing Your Mind
If you're a UK consumer purchasing online, you will normally have a legal right to change your mind and cancel your purchase within 14 days after receiving your goods, subject to certain exceptions.
To exercise your cancellation rights, contact:
Our Returns & Refunds Policy explains how to make an eligible return.
13. Intimate Products & Hygiene Seals
Because Lust & Bloom sells intimate products, health and hygiene considerations apply to returns.
Where a product is sealed for health or hygiene reasons and is not suitable for return once unsealed, the statutory right to cancel does not apply once that product has been unsealed.
This means that where you simply change your mind, we cannot accept the return of an intimate product once its hygiene or tamper-evident seal has been broken or removed where the product is no longer suitable for return.
Please check that you're happy with your product before breaking its hygiene seal.
This restriction relates to change-of-mind returns.
It does not remove your statutory rights if a product is faulty, damaged, not as described or otherwise does not conform to your legal rights.
14. Returns & Refunds
Returns should be made in accordance with our Returns & Refunds Policy.
Where you exercise a statutory cancellation right, refunds will be processed in accordance with applicable consumer law.
Where you're responsible for return postage, we recommend using a tracked delivery service.
15. Faulty Products
Lust & Bloom products should reach you in perfect condition and meet the standards required by applicable consumer law.
If a product is faulty, damaged, not as described or otherwise doesn't conform to your statutory rights, please contact:
Depending on the circumstances and your legal rights, you may be entitled to an appropriate remedy, which could include repair, replacement, price reduction or refund.
Opening or using an intimate product does not remove your statutory rights in relation to a fault.
Nothing in these Terms of Service limits your rights under the Consumer Rights Act 2015 or other applicable consumer legislation.
16. Appropriate Use of Products
Lust & Bloom products should be used only for their intended purpose and in accordance with the instructions supplied.
You are responsible for following applicable product instructions, warnings and care guidance.
Do not use a product that appears damaged or defective.
Nothing in these terms excludes or restricts our responsibility for supplying products that comply with applicable consumer and product-safety law.
17. Our Responsibility to You
We don't exclude or limit our responsibility where it would be unlawful for us to do so.
This includes liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, and liabilities that cannot legally be excluded.
We're responsible for losses that are a foreseeable result of us breaching our contract with you or failing to use reasonable care and skill.
We're not responsible for losses that weren't reasonably foreseeable when the contract was formed.
Our products are supplied primarily for private and domestic use.
If you use a product for commercial or business purposes, we won't be responsible for business losses such as loss of profit, revenue, business or business opportunity to the extent permitted by law.
18. Events Outside Our Reasonable Control
Sometimes events outside our reasonable control may delay or prevent us from fulfilling an order.
If this happens, we'll take reasonable steps to minimise the effect and keep you informed where appropriate.
Your statutory rights relating to significant delays aren't affected.
19. Intellectual Property
Lust & Bloom is more than the products we sell. Our brand incorporates original characters, stories, artwork, product names, packaging, photography, graphics and other creative material.
Unless otherwise stated, intellectual property rights associated with the Lust & Bloom website and brand are owned by Heimatgruppe Ltd, licensed to us, or otherwise used with permission.
This includes, where applicable:
- The Lust & Bloom name and visual identity
- Logos
- Product and collection names
- Character names and identities
- Character artwork and illustrations
- Character stories and descriptions
- Packaging artwork
- Original written content
- Photography and video
- Website graphics and design
- Original product designs where protected
You may access our website and its content for personal, non-commercial use.
You must not reproduce, commercially exploit, distribute or use our protected intellectual property without permission except where permitted by law.
20. Reviews & User Content
Where our website allows customers to submit reviews, photographs, comments or other content, you are responsible for the content you submit.
You must not submit content that is unlawful, fraudulent, threatening, abusive, defamatory, infringes another person's rights or contains malicious material.
Where necessary to provide the relevant website functionality, you grant us a non-exclusive licence to host, reproduce and display content you submit.
Any broader commercial use of customer photographs or other user-generated content will be subject to applicable law and permissions where required.
21. Website Availability
We aim to keep the Lust & Bloom website available and functioning properly.
We can't guarantee that access will always be uninterrupted.
We may occasionally update, maintain, suspend or restrict parts of the website for security, technical, operational or other legitimate reasons.
22. Third-Party Services & Links
Our website may contain links to or integrations with third-party services.
Unless stated otherwise, we don't control those third parties and aren't responsible for their websites, services or content.
Use of third-party services may also be subject to their own terms and privacy policies.
23. Privacy & Cookies
We handle personal information in accordance with our Privacy Policy.
Information about our use of cookies and similar technologies can be found in our Cookie Policy and through the Cookie Preferences controls on our website.
24. Changes to These Terms
We may update these Terms of Service from time to time to reflect changes to our business, website, products or legal obligations.
The terms that apply to an individual purchase will normally be those in force when the order was placed.
Changes won't retrospectively alter an existing contract unless required by law or agreed with you.
25. If Part of These Terms Is Invalid
If a court or relevant authority finds that part of these terms is unlawful or unenforceable, the remaining provisions will continue to apply.
26. Governing Law
These Terms of Service are governed by the laws of England and Wales.
If you're a consumer living in Scotland or Northern Ireland, you retain any mandatory protections and rights available to you under the laws applicable where you live.
Nothing in these terms deprives you of mandatory consumer protections that apply to you.
27. Contact Us
If you have a question about these Terms of Service, an order or a Lust & Bloom product, please contact:
Heimatgruppe Ltd
Engine Rooms
Chepstow
NP16 5PB
United Kingdom
Customer care: care@lustandbloom.com
Privacy: privacy@lustandbloom.com
Nothing in these Terms of Service affects your statutory rights as a consumer.